Career Opportunities
At the Mental Health Foundation, we believe a diverse and inclusive work environment is essential to our success.
Our values and mission statement are rooted in the idea that everyone deserves to be treated with respect and dignity, and diversity is a strength to be celebrated.
An inclusive workplace isn’t just the right thing to do, it brings a wide range of perspectives, experiences, and ideas to the table, helping us to better understand our donors more effectively. It also attracts and retains the best talent, because our employees know they are valued for who they are, and that their background and identity are embraced.
Creating an inclusive workplace isn’t just about policies and procedures—it’s about creating a culture that values and respects diversity. We strive to foster a welcoming and supportive environment where everyone feels safe, seen, and heard. That means actively listening to our team, providing opportunities for professional development and growth, and celebrating the unique talents and contributions of each individual.
We also recognize there is always more work to be done, and we are committed to ongoing learning and growth in the areas of diversity, equity, and inclusion. We believe that by working together, we can create a truly inclusive, accessible, and enriching workplace for everyone.
If you’re passionate about creating positive change in the world, and you share our commitment to diversity, equity, and inclusion, we invite you to explore career opportunities with the Mental Health Foundation. We’re always looking for talented and dedicated individuals who want to make a difference and be part of a dynamic and supportive team.
Join us as we work towards building healthy and resilient communities across the province.
Job Title: Digital Marketing Manager
Reports to: Director of Philanthropy
Location: Edmonton, Alberta (Hybrid)
Salary Range: $75,000 – $80,000/With enrollment in a detailed benefits program (LAPP)
About Us
The Mental Health Foundation is an Alberta-based charitable organization dedicated to improving mental illness and addiction care through strategic fundraising and advocacy. Our work focuses on three key areas:
- Enhancing patient care and experience to ensure individuals receive compassionate, high-quality support.
- Driving research and evaluation to advance evidence-based practices and innovative solutions.
- Connecting systems of care and scaling proven solutions to create a stronger, more integrated mental health network across the province.
Together, we’re building a future where mental health is prioritized, accessible, and supported by a community that cares.
Position Overview
The Digital Marketing Manager is the driving force behind our digital presence, turning strategy, storytelling and data into meaningful donor engagement and fundraising results.
This role blends creativity with analytics. You will lead the development and execution of digital campaigns across our website, email marketing, digital ads, and paid social media platforms, ensuring a compelling and consistent brand experience at every touchpoint.
Working closely with contracted social media and design professionals, you’ll craft powerful stories, optimize user experience, and leverage data-driven insights to maximize campaign performance and return on investment.
If you’re energized by using strategy and analytics to advance a mission that matters, this role offers a chance to make a real difference.
Key Responsibilities
Digital Strategy & Campaigns
- Develop and implement digital marketing strategies to drive donor engagement and fundraising success.
- Plan, execute, and optimize Google Ads and social media advertising campaigns for maximum ROI.
Email & Direct Mail Marketing
- Build and manage all digital communications, including e-blasts, newsletters, appeals, and donor updates.
- Oversee seasonal and annual direct mail campaigns, including creative development and coordination.
Content Creation & Storytelling
- Create compelling donor stories, patient testimonials, and program highlights for external audiences.
- Ensure all content reflects organizational values and maintains brand consistency.
Website & SEO Optimization
- Manage website updates, ensuring content is accurate, engaging, and optimized for SEO.
- Monitor site performance and user experience, implementing improvements as needed.
Analytics & Reporting
- Track and analyze data from all digital channels to measure performance and inform future strategies.
- Prepare regular reports on KPIs and trends to inform leadership and guide future strategy.
Collaboration & Brand Management
- Coordinate with contracted social media and graphic design professionals to plan and execute integrated campaigns.
- Maintain tone and voice aligned with organizational values across all platforms.
Annual Report & Case for Support
- Lead content development for the organization’s annual report and Case for Support.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
- 5–8 years of experience in communications or marketing (nonprofit experience preferred).
- Excellent writing and editing skills, particularly for digital communications and storytelling.
- Experience with email marketing platforms (e.g., Mailchimp, Constant Contact) and CRM systems.
- Strong organizational skills with the ability to manage multiple projects and deadlines.
- Familiarity with direct mail and donor engagement strategies.
- Collaborative mindset; experience working with designers and social media teams.
- Detail-oriented, creative thinker, and proactive problem solver.
- Passion for mental health advocacy and charitable work.
Nice-to-Have
- Experience with fundraising communications.
- Knowledge of donor psychology and engagement best practices.
- Basic understanding of analytics and reporting tools.
Why Join Us?
- Hybrid work flexibility.
- Opportunity to make a tangible impact in mental health advocacy.
- Supportive, mission-driven team environment.