ATB supports Alberta’s Youth with Teddy for a Toonie

In its final year, Teddy for a Toonie raised funds to support youth mental health through Kickstand.

As part of our Greater Good strategy, we want all Albertans have access to mental health supports. We believe that youth mental health in our province is an immediate priority. Kickstand has taken an innovative approach towards engaging and supporting youth in meaningful ways.
Curtis Stange, ATB President and CEO

The Mental Health Foundation partnered with ATB for their final Teddy for a Toonie campaign.

In October 2021 teddy bears were available for purchase for $20 at ATB branches and on ATB Marketplace. The Teddy for a Toonie contest gave the opportunity to win a large bear.

All proceeds from this year’s campaign supported Kickstand—the go-to place for Alberta’s young people to have more good days. This year’s bear was named “Pawsitivity”.


How ATB’s support makes a difference

A gift for young people today is a gift for a lifetime.
Mental illness is not just “something they’re going through.” It’s the beginning of a lifetime’s work of managing mental health and wellness. The right care at the right time can positively impact the trajectory of a young person’s wellbeing. For every $1 invested in integrated youth services, $10 is saved in future service costs.

Mental health problems start young. The solutions should, too.
Right now, only 1 in 4 young people with a mental health concern get the help they need—simply because of barriers to access. What if there was somewhere young people could easily find the resources and tools they need to support and strengthen their health and wellness?

With your help, there can be. Kickstand Connect will improve access to services and provide a low-barrier option for young people, even in remote, rural, isolated, marginalized, or unsafe communities.

You want the best for your family. So do they.
Cost of care should never be the reason a parent can’t access help for their child. Yet almost one half of parents says money is a barrier to support.


Making public mental health care more accessible helps families move forward on the road to recovery together. Learn more at mykickstand.ca