Buddy Up for the month of September

Throughout the month of September, the Centre for Suicide Prevention is promoting the Buddy Up campaign with the help of champions like us.

This campaign was created for men by men, encouraging them to have real conversations with their buddies and to support them if they’re struggling with thoughts of suicide. Learn more about how you can help a man in your life at buddyup.ca.

Why are men at risk of suicide?

Middle-aged men (40-60) die by suicide more than anyone else, including young people and women (Statistics Canada, 2019).

Men are often socialized not to talk about their emotions, and therefore, men as a group may mask their stress and deal with emotional pain through harmful behaviours and actions, and sometimes suicide, instead of seeking help (Ogrodnickzuk & Oliffe, 2011).

What to expect

An introduction to men and suicide. You’ll learn about statistics, warning signs, why men are more at risk, and how suicide can be prevented. You’ll also learn how to have a conversation with someone you’re worried about. If you know someone who is thinking about suicide, or if you’re thinking about suicide, call your local crisis line. In Canada, call 1-833-456-4566.


The campaign includes a new infographic about how to talk to someone you’re worried about and an updated toolkit on men’s suicide prevention. Click the images below to download.

These materials have now been translated into French. The infographic and toolkit can both be accessed here.


One way you can learn more about the Buddy Up campaign is by attending a free webinar during the month of September.

Thursday, September 10, 2020 12-1 pm MT – Register now!
Thursday, September 17, 2020 at 12-1 pm MT – Register now!